Insights

Thoughts on growth, marketing & operations.

Practical perspective from the EverClick team on the real questions founders face — from search and analytics to strategy and running a business.

AI & Strategy
June 2026
~7 min read

AI in 2026: The SEO of 2000

I’ve lived through one gold-rush platform shift already — optimizing search since 2001. The patterns rhyming now with AI are hard to miss. Here’s where the analogy holds, and the places it breaks.

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SEO & Analytics
September 15, 2022
~10 min read

Emperor Augustus & Your SEO Traffic

Many tools default to monthly reporting. It’s often necessary for finance — but for SEO traffic analysis and forecasting it can quietly mislead you, thanks to the moon and a little Roman politics.

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