Our SEM Services

Updated August 27, 2024

Recent changes in digital marketing and analytics will soon require a fundamental shift in the way we have historically analyzed data trends in Search Engine Marketing. Reporting will be limited due to Apple’s IOs14 treatment of 3rd party cookies. The decline of 3rd party cookies was, in many ways, the reason for Google’s upgrade to Google Analytics 4 and the discontinuation of Universal Analytics (GA3), effect July 2023. Recently, Google has pushed it’s discontinuation of 3rd party cookies until later in 2025, as well.

With the eventual deprecation of 3rd party cookies, Google will take smaller samples of data that are available, and apply learnings to larger segments of anonymous user groups. The way we interpret internet traffic and optimize for efficiency will require more focus on automated PPC campaigns (ie Performance Max) to regain profitable traffic many retailers have lost on Facebook. We can help you navigate these changes, and possibly come out better on the other side.

Pricing

After initial consultation, we will compose a free “Needs Based” analysis and quote. Upon discovery, we can decide whether a one-time project fee, or ongoing service level agreement is more appropriate.

Phase 1 Services

Google Ads Account Creation

Google Analytics Creation and Tagging

Google Search Console Creation and Sitemap Submission

SEO Implementation

Bing Ads Account Creation

Amazon Account and Campaign Creation

Phase 2 Services

Google Ads Optimization and Reorganization

Bing Ads Optimization

SEO Competitor Analysis and Optimization

Google Merchant Center Shopping Feed Creation/Optimization

Google Reviews Submission

Retargeting & Attribution Modeling